What are Instagram Hashtags?

April 4, 2018

If you’re new to Instagram or just looking to increase the visibility of your account, hashtags are an essential tool to get more followers and likes. Posts with at least one hashtag have 12.6% more engagement than those without.

Instagram hashtags help categorize your posts and let users find content relevant to them. Effective use of hashtags is the most important SEO tactic on the platform. Understanding how to use them is crucial to your accounts engagement.

 

How to use hashtags

It’s a pretty simple procedure – you can add a hashtag in the comments or captions of your photos. Hashtags on a post that’s set to public will be displayed on the relevant hashtag page.

Did you know you can also add hashtags to your Instagram Stories? You can do this in two different ways – One is by using hashtag stickers, and the other is by simply typing the hashtags using the text tool.

Unfortunately, just writing every single hashtag relevant to your post isn’t going to get you more Instagram followers! So how do you use this powerful tool to your advantage?

 

Be specific

Choose tags that describe your account, your business, and your target market. Avoid spammy hashtags that have been used a million times or more. You may get a couple of likes but your post will be lost in the crowd and targeted by bots, which isn’t going to help create an engaged group of followers.

 

Use Instagram Hashtags in your comments

Whilst you have the option to put up to 30 hashtags in your caption, users are becoming less engaged by the distraction of multiple hashtags accompanying your post. Putting your Instagram hashtags in the comments still allows for maximum reach without diverting attention away from your post.

 

Use the maximum number of hashtags

While 30 hashtags sounds like a lot, now that you’re using comments instead of captions, this gives you more opportunities to get followers and increase likes. However, don’t feel the need to use all of them if you can’t think of 30 relevant hashtags. In the end, appropriate hashtag selection for your target audience is the most important factor.

 

Step into your target audience’s shoes

Why is the user coming to your page? Whilst you may be tempted to use hashtags to describe why you think the picture is interesting, user interest is what’s driving likes and engagement and should be captioned accordingly.

If you’re having trouble figuring out the best hashtags for maximum reach, begin by looking at your major competitors to see what they’re using to get Instagram likes. Alternatively, become your consumer and try using the search function to see what your hashtags bring up and how they move you.

 

Track your Instagram Hashtag success

If you’ve switched to a business profile (and you should – 80% of users follow a business on Instagram), you can also use Instagram’s Insights to evaluate the performance of posts. As well as reach and impressions, you can also see how the users who viewed your post found it.

By analysing your post insights, you can discover which hashtags are most effective at drawing new users to your posts.

Instagram hashtags are a great way to create growth and connect with new and existing followers. Hopefully, these tips will help you increase your account’s potential and develop your own hashtag strategy!

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